000 01017cam a2200277 a 4500
999 _c9819
_d9819
001 15811706
003 OSt
005 20210205152308.0
008 090710s2010 nyu b 001 0 eng
010 _a 2009027814
020 _a9780385528757
040 _aDLC
_cDLC
050 _bH437S
082 0 0 _a303.4
_222
_bH437S
092 0 0 _a303.4
_bHea
100 1 _aHeath, Chip.
245 1 0 _aSwitch :
_bhow to change things when change is hard /
_cChip Heath and Dan Heath.
250 _a1st ed.
260 _aNew York :
_bBroadway Books,
_c2010.
300 _a305 p. ;
_c22 cm.
504 _aIncludes bibliographical references (p. [267]-292) and index.
505 0 _aThree surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.
650 0 _aChange (Psychology)
700 1 _aHeath, Dan,
_d1973-
942 _2ddc
_cBK